Reading Is Fundamental (RIF) and Macy's have teamed up to create Book A Brighter Future, a national partnership to raise awareness and support of children's literacy. This program will help RIF provide free books and literacy resources to children nationwide, while expanding RIF's outreach to the children at greatest risk for developing reading difficulties.
The Book A Brighter Future campaign is an annual promotion held at Macy's stores to help raise money for local RIF programs and to provide reading resources to the children who need them most. From July 1 through August 31, Macy's customers can give $3 and receive a coupon for $10 off a $50 purchase at any Macy's store nationwide. Macy's will give 100% of every $3 to RIF.
Since 2004, Macy's and RIF have raised more than $7 million through the in-store promotion. Macy's has helped provide over 3 million books to a million kids and has donated 750 hardcover multicultural book collections to schools, Head Start centers, and libraries in every state and U.S. territory.
To learn more, visit the Book a Brighter Future website.