Advertising in IRA Publications

IRA members are literacy professionals committed to worldwide literacy who want to learn about the instructive materials you have to offer. If you have products or services of interest to educators, we have a variety of publications to fit your advertising needs and budget.

Follow the links to…

…or read on for details about some of our advertising vehicles.

Magazine

Reading Today Magazine (RTy)

Reading Today, IRA's bimonthly magazine for members, is the leading source of information for educators on trends in the classroom and resources that support instructional goals. This members-only publication provides in-depth, timely editorial content addressing the latest classroom, administrative, and curriculum issues in literacy education around the world. The magazine is published six times a year, July through May.

  • Approximate circulation, 56,000+
  • 81% read half or more of each issue
  • 64% reference each issue more than once
  • 61% take action on ads in RTy

Journals

The Reading Teacher (RT)

The Reading Teacher

Reach literacy educators of students up to age 12 through the #1 journal for reading professionals! Educators of younger children rely on RT's indispensable editorial features that translate to greater value for readers. These features include: Teacher's Toolbox (practical tips for teaching and classroom management); View From the Chalkboard (essays by elementary school teachers); and Take Action (a tool to help teachers use article content in their classrooms). The journal is published eight times a year, September through May.

  • Approximate circulation, 28,500+
  • 89% read half or more of each issue
  • 83% reference each issue more than once
  • 64% take action on ads in RT

Journal of Adolescent & Adult Literacy (JAAL)

Journal of Adolescent & Adult Literacy

Reach educators of students ages 12 and older through this unique journal! JAAL is the only peer-reviewed professional journal to focus exclusively on literacy education for adolescents and adults. The journal provides an ideal editorial environment for products, services, and publications that support innovative, effective instruction for learners at the secondary level and beyond. The journal is published eight times a year, September through May.

  • Approximate circulation, 10,500+
  • 81% read half or more of each issue
  • 83% reference each issue more than once
  • 50% take action on ads in JAAL

Reading Research Quarterly (RRQ)

Reading Research Quarterly

The demand for research-based reading instruction has put reading research front and center in the education community. Reach educators committed to scholarship on literacy among learners of all ages. These literacy professionals refer to the peer-reviewed articles in RRQ again and again to stay current with the knowledge base, to shape instructional practice, and to cite in their work. Issued in January, April, July, and October, RRQ is the leading research journal in the field.

  • Approximate circulation, 9,000+
  • 64% read half or more of each issue
  • 78% reference each issue more than once

(All preceding demographic data drawn from information compiled by Zeldis Research Associates—IRA member survey, February 2009.)

Other Opportunities

IRA List Rentals

IRA List Rental services, managed by Rickard Squared, allow you to reach the world’s top literacy educators to promote your latest products and services. Contact DJ Giacopino, List Manager at (631) 249-8710, x3708.

2014–2015
Media Guide

For advertising information and reservations, contact

Megan Ferguson
Advertising & Sales Associate
302-731-3831
mferguson@reading.org

 

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