Advertising in IRA Publications
Reading Today (RTy), our bimonthly newspaper, provides in-depth coverage on the latest news, trends, and issues in literacy education. The newspaper accepts classified and display ads.
- Approximate circulation, 66,100
- 81% read half or more of each issue
- 64% reference each issue more than once
- 61% take action on ads in RTy
- Average annual household income, US$98,000/year
- Download Reading Today rate card, specifications, and order form
The Reading Teacher (RT)
RT is for educators working with children up to age 12, includes the latest information on literacy issues, classroom practice, and reviews of children’s books. The journal is published eight times a year, September through May.
- Approximate circulation, 40,000
- 89% read half or more of each issue
- 83% reference each issue more than once
- 64% take action on ads in RT
- Average household income, US$104,000/year
Journal of Adolescent & Adult Literacy (JAAL)
JAAL reaches those working with older learners. Each issue provides practical support for educators, as well as a critical examination of the current climate and policies for literacy instruction. The journal is published eight times a year, September through May.
- Approximate circulation, 14,425
- 81% read half or more of each issue
- 83% reference each issue more than once
- 50% take action on ads in JAAL
- Average annual household income is US$100,000
Reading Research Quarterly (RRQ)
Reach researchers, college faculty, graduate students, and reading specialists by advertising in RRQ. Issued in January, April, July, and October, RRQ is the leading research journal in the field.
- Approximate circulation, 12,280
- 64% read half or more of each issue
- 78% reference each issue more than once
- Average household income, US$100,000/year
(All preceding demographic data drawn from information compiled by Zeldis Research Associates–IRA member survey, February 2009.)
Mailing list rental
IRA mailing lists, managed by MGI Lists, let you reach the world’s top reading professionals with word of your products or services.