Marketing Toolkit & Sponsorship Resources

IRA 2013 Coupon Booklet

Artwork due: February 25, 2013

The IRA Coupon Booklet is back and will be more popular than ever with Attendees!

Reach up to 10,000 or more Attendees and draw traffic to your booth with IRA Coupon Booklet. It's small but packs a powerful punch! The smart design fits perfectly into the Attendee Badge Holder so that your coupon is always within reach. One doubled-sided page is devoted to your campaign and is conveniently perforated for easy removal and redemption. Coupons successfully announce a booth drawing, giveaways, or discounts with purchase.

EXCLUSIVE 4-COLOR OPPORTUNITY! Covers 2, 3, and 4 will be available on a first-come basis. Act now to secure this prominent ad placement combo!

Click here for the IRA 2013 Coupon Booklet Rate Card Insertion Order Form.PDF

Guide to the Stars

Artwork due: February 25, 2013

The Guide to the Stars is the perfect guide for Attendees to find their favorite authors on the Exhibit Hall floor!

A prominent advertising opportunity in a beautiful 4-color display will capture the eyes of Attendees instantly. Draw traffic with a premium placement highlighting which stars and activities will take place in your booth!

Act now to secure one of these prominent ad placements and receive an additional bonus of bold print for all your guide entries to ensure they stand out above the rest!

Click here for the IRA 2013 Guide to the Stars Advertising Insertion Order Form.PDF

Tote Inserts

Electronic prototype due: February 15, 2013
Final, IRA-approved piece due: March 20, 2013-April 15, 2013

The IRA Tote Bag will guarantee your printed promotional piece will reach all attendees!

Whether you create a new campaign or distribute a current brochure, the IRA Tote Bag will ensure consistent dissemination to reach up to 10,000 Attendees. Limited to 10 advertising companies, this opportunity will deliver your printed piece and drive traffic to your booth. Promote a session, demonstration, or author signing, as well as create brand awareness of your products.

Click here for the IRA 2013 Tote Bag Inserts Order Form.PDF

List Rentals

Want to connect with IRA Convention Attendees? IRA's list rental services are managed by MGI List Division. Contact Candy Brecht, Senior List Manager & Broker, at or at 703-706-0383. Email now available!

IRA's Spring 2013 Resource Catalog
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