IRA members are committed professionals who want to learn about what you have to offer. If you have products or services of interest to educators, we have a variety of publications to fit your advertising needs and budget.
Follow the links to...
|
|
...or read on for details about our advertising vehicles.
|
|
|
Reading Today, our bimonthly newspaper, provides in-depth coverage on the latest news, trends, and issues in literacy education. The newspaper accepts classified and display ads.
Approximate circulation, 82,000
Average readers per copy, 2.1
Approximate total readership, 172,200
79% read half or more of each issue; 50% file their copy for future reference
56% regularly use information found in ads
Average annual household income, US$100,000/year
The Reading Teacher, for educators working with children up to age 12, includes the latest information on literacy issues, classroom practice, and reviews of children’s books. The journal is published eight times a year, September through May.
Download The Reading Teacher rate card, specifications, and order form
|
|
|
The Journal of Adolescent & Adult Literacy reaches those working with older learners. Each issue provides practical support for educators, as well as a critical examination of the current climate and policies for literacy instruction. The journal is published eight times a year, September through May.
Download Journal of Adolescent & Adult Literacy rate card, specifications, and order form
|
|
|
Reach researchers, college faculty, graduate students, and reading specialists by advertising in Reading Research Quarterly. Issued in January, April, July, and October, RRQ is the leading research journal in the field.
Download Reading Research Quarterly rate card, specifications, and order form
|
|
|
(All preceding demographic data drawn from information compiled by International Communications Research, January 2007.)
The IRA annual convention is the premier event for literacy professionals. Find out how you can reach our thousands of attendees through advertising, exhibits, and sponsorship opportunities.
IRA regional conferences bring great professional development opportunities closer to home for thousands of reading professionals. Keep them focused on your products and services through program advertising, exhibits, and sponsorships.
Find out about upcoming regional conferences
IRA card decks are a big business-builder. For less than 5 cents per card, you can generate leads, give away catalogs, sell products, and even test copy, pricing, and offers. Find out for yourself why advertisers who try our decks keep coming back!
Download card deck rates, specifications, and order form
NEW: The Career Center on IRA’s website! Use this easy, convenient, affordable way to advertise your reading education position openings. You’ll reach a large and targeted audience of highly qualified education professionals, including teachers, reading specialists and literacy coaches, university faculty, consultants and tutoring service providers, education trade publishers, and education professional organizations.
Download Career Center information sheet
IRA mailing lists, managed by MGI Lists, let you reach the world’s top reading professionals with word of your products or services.
PDF help
Journals
For Advertisers